Affordability at Redzone

You will no doubt have seen mention of ‘Affordability’, ‘Social Responsibility’ and ‘Safer Gambling’ a lot recently, on the tv, in the papers even from friends and family.

Watch the gambling comission video at the end of this page.

So what is Affordability, and why is it important,
and how do Redzone play our part?

The UKGC the regulatory body in charge of ensuring that gambling in the UK is safe and fair publish a list of guidelines and requirements that all operators must follow.

The UKGC and Redzone agree that the most important aspect of any operator’s business is to ensure that all customers are provided with a safe environment to play and are protected from gambling harm. You can find some useful information about this on the UKGC website by clicking on the following links:

How do we at Redzone protect you the customer?

From time to time we may ask you to provide some additional information such as a bank statement or a payslip.

This may seem like an intrusive request and we appreciate this but in doing so we are able to make sure that you as the customer are not betting with money you can’t afford to lose.

What do we do with your information?

The information you provide is used to ensure that by using our services you are not being exposed to the risk of gambling related harm.

We may also use this information to ensure that you are not receiving inappropriate marketing communications.

When will we request this information?

We will typically ask for this information early in your customer journey, though of course you are free to provide the documents at any time before this.

This will allow you to avoid any unnecessary delays later and will permit you to request higher deposit limits where it is appropriate to do so. You are also less likely to experience delays in processing withdrawals.

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Why have other companies not asked for this information?

At Redzone we take a view that the best way to understand our customers is to have an open and honest dialogue. We can’t speak for other operators but we believe you chose Redzone for a reason and we are always looking to improve how we protect our valued customers.

If you wish to know more about Affordability then please do get in contact at and one of our agents will be more than happy to discuss this further.